The number of people using internet has almost doubled in the past few years & the number is still increasing. The accessibility of internet has forever changed the way people buy products & how they communicate with different businesses. According to Ofcom, “People are on average online for 24 hours a week, twice as long as 10 years ago, with one in five of all adults spending as much as 40 hours a week on the web“. Digital marketing is no longer the new upcoming thing, it is now the core of most business marketing and business development strategies, which why some businesses are dedicating more than 50% of their marketing budget to it. Although the industry you operate in has a big impact on how you adopt digital marketing to your advantage, you are already late to the party and missing out on opportunities for growth if you are not actively engaging with your consumers online.
Introduction To Digital Marketing Channels
Digital marketing includes any & all marketing that takes place on the internet or uses any electronic device. It is a way for businesses to meet with & influence their potential customers online. The most important digital asset you own is your website. A website is to your business now what a brick-&-mortar store was earlier. Since the basic aim of all digital marketing is to drive traffic to your website, creating a site with engaging design & high-quality, relevant content should be a priority. However, once the website is complete, it needs to be promoted appropriately or it will join the ranks of thousands of other ‘dead’ websites which no one ever visits.
Some of the common digital marketing channels include:
Search Engine Optimization (SEO)
SEO is a way for you to improve your website & blog ranking organically in the search results like Google. A higher rank translates to more awareness, leads, branding & conversions. Although this process is fairly time-consuming & requires some effort, it pays off in the long run. Having a high search rank for critical keywords will help increase your web presence and enable users to find your website easily.
It is one of the fastest ways to increase relevant traffic to your website where you pay the publisher every time your ad is clicked. One of the most popular platforms for PPC is Google AdWords, however most social media and search engines have capabilities to run ads via this channel. This means that if optimised correctly, you can attract and target potential customers with ease while keeping the costs low as you only pay when the ads is clicked. This works brilliantly in some industries where user is looking to actively make an online enquiry and the entire sales process is fairly short. However, where there are big decisions to be made or with complicated sales processes the user may click on the ad, visit the website but may not engage any further. This is when other digital marketing strategies need to be used to retarget the audience at a later stage to encourage them to engage with your business further.
Social Media Marketing
Depending on whether you are a B2B or a B2C business & your target audience, you can choose different combinations of social media channels that suit your requirements the best. For e.g. A B2C business may find that advertising on Instagram or Pinterest gives them the best ROI. On the other hand, a B2B business might want to focus on more professional platforms like LinkedIn. Facebook is a bit of jack of all trades as it can be potential used for both B2B or B2C.
This is an oldie but a goodie. Did you know that there are more email accounts in the digital world than the users of Facebook & Twitter combined? This will give you an idea about the scope of possibilities in Email Marketing. This form of marketing is generally used to make the customers aware of any offers, new launches, specific products or services & to promote customer engagement. Email marketing is recommended for all types of businesses as it is highly cost-effective.
Just like having a good website is important, having strong meaningful content is vital as well. Content marketing is the foundation of all other digital marketing channels. It focuses on the production & execution of high-quality content that is relevant & engages your target audience. Content marketing can be take various form such as email newsletters, memes, blogs, webinars, videos, podcasts, company news, etc. Creating new, fresh and engaging content is the secret sauce to make most digital marketing strategies a sucess.
We, at Amide Digital, can help you start your digital marketing journey by helping you develop a marketing strategy suitable for your business, generate high quality leads & help grow your business.